Unit Definition (agate line [Adobe])
Agate is a standard unit of measurement found primarily in newspaper advertising. There are 14 Agates per inch.

Unit Definition (goad)
The goad is a traditional unit of distance sometimes used in measuring cloth. One goad is equal to 54 inches or 1.5 yards (1.3716 meters). A goad was originally a spear; later it was a pointed rod used for prodding animals to get a move on. The unit must have originated as the length of such an instrument.